The Complainant established its case and the Panelists transferred the Domain Name to the Complainant.
The Complainant, Amazon Technologies, Inc. owns the highly popular AMAZON trade-mark in Canada, and markets a number of Amazon Kindle Fire devices in Canada. The Registrant “shi lei” registered the Domain Name on April 6, 2014. The Complainant also owns the AMAZON FIRE trade-mark application in Canada and registered the amazonfire.com domain name on April 17, 2002. The Panel held that the addition of the generic term FIRE increases the likelihood of confusion with the Complainant’s trade-mark – especially in light of the timing of the Domain Name registration (after an Amazon media release regarding Amazon Fire TV products and Amazon phones). The Panel further held that the Domain Name was registered in bad faith despite the passive holding of the Domain Name – especially in light of the popularity of the Complainant’s trade-mark.
You can read the decision here.