The Complainant established its case and the Panelists transferred the Domain
Name to the Complainant.
The Complainant, Amazon Technologies, Inc. owns the highly popular
AMAZON trade-mark in Canada, and markets a number of Amazon Kindle Fire devices
in Canada. The Registrant “shi lei” registered the Domain Name on April
6, 2014. The Complainant also owns the AMAZON FIRE trade-mark application
in Canada and registered the amazonfire.com domain name on April 17, 2002. The Panel held that the addition of the
generic term FIRE increases the likelihood of confusion with the Complainant’s
trade-mark – especially in light of the timing of the Domain Name registration
(after an Amazon media release regarding Amazon Fire TV products and Amazon phones). The Panel further held that the Domain Name
was registered in bad faith despite the passive holding of the Domain Name – especially
in light of the popularity of the Complainant’s trade-mark.
You can read the decision here.
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